Online Communication and Data Management Coordinator (513143), San Jose, California

Created 07/27/2022
Reference 540717
Job type Full Time
Country United States
State California
City San Jose

Job Summary

The Online Communication and Data Management Coordinator strategically and collaboratively develops, implements, and maintains the university online recruitment and communication strategy and plans for a team of online enrollment counselors in the department of Academic Innovation and Online Initiatives. This position will use data analysis, technology expertise and associated communication means and methods in order to develop and optimize Online and Distance student recruitment. In addition to the position-specific duties, the Online Communication and Data Management Coordinator also participates in office-wide recruitment efforts, participates in committees and panels, and leads various aspects of event planning (virtual and in-person). The Online Communication and Data Management Coordinator is the liaison with admissions and enrollment leadership and internal and external marketing partners to implement, execute and analyze strategic recruitment, yield communications and fulfillment across SJSU Online.

Key Responsibilities
  • Develops and plans for recruitment to meet institutional commitments and goals related to enrollment under the SJSU Online umbrella in direct coordination with the Senior Director of Online Recruitment
  • Builds and maintains cooperative working relationships and regular communication with campus academic and student service representatives, departments, and offices, as well as counselors and other community educational partners
  • Reviews effectiveness of CRM-tracked communication efforts on an ongoing basis with the Senior director of online recruitment to determine needed changes
  • Serves as one of the leads in executing the marketing and strategic communications plan for online recruitment
  • Represents SJSU Online, its missions, policies, and procedures to a broad range of constituents
  • Trains enrollment counselors and support staff in the use of CRM communication, query and event modules
  • Strategizes, collaborates, and implements search campaigns in coordination with the Senior Director of Online Recruitment and the Senior Director of Enrollment Marketing
  • Develops and manages integrated communication plan to support students moving from application to enrollment including admit notices, yield messaging, and reminders about completing requirements and meeting deadlines
  • Serves as a resource specialist on CRM and dialer technology for enrollment team and campus recruitment partners
  • Builds and deploys email campaigns using technical best practices within the CRM (drip campaigns, populations, UTM tracking parameters, etc.)
  • Reviews and assesses communication plans on an ongoing basis in conjunction with leadership, and modifies plans as needed to ensure/increase their appeal to the targeted populations and optimize their effectiveness

Knowledge, Skills & Abilities
  • Excellent oral and written communication skills
  • Knowledge of Customer Relations Management (CRM) platforms and/or call center technologies (e.g., Salesforce, Genesys, Five9)
  • Ability to understand and analyze complex problems from a future oriented and broad interactive perspective and readily develop proactive solutions that integrate strategic goals into tactical operations
  • Expertise in techniques, analysis, research, and development
  • Ability to interpret and evaluate results to develop sound conclusions and make recommendations
  • Strong time management skills with proven success in multi-tasking and performing under tight timelines and pressure
  • Knowledge of institutional branding, development of message platforms and communication plans, and their assessment
  • Ability to become proficient in higher education assessments, metrics, and vernacular
  • Proficient using related software applications (e.g., Google apps, word processing, spreadsheet, database management)

Required Qualifications
  • A bachelor's degree and/or equivalent training
  • Four years of administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs

Preferred Qualifications
  • Master's Degree in Communication, Information, or in a related field
  • Three years of experience in higher education admissions work or integrated marketing work to include increasing progression of responsibilities
  • Three years of experience with a CRM in a higher education setting
  • Two plus years of experience in admissions, enrollment, or recruitment in the online higher education field
  • Four years of related work experience (i.e., information systems management, recruitment, admissions, public relations, education, etc.)


Classification: Administrative Analyst/Specialist - Exempt II
Anticipated Hiring Range: $5,580/month - $6,000/month
CSU Hiring Range: $4,693/month - $8,489/month

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary.

Application Procedure

Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:
  • Resume
  • Letter of Interest

Application screening date extended until August 9, 2022. This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.

Contact Information

University Personnel

CSU Vaccination Policy

The CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement as a condition of employment. The system wide policy can be found at and questions may be sent to

Additional Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.

The standard background check includes: criminal check, employment and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.


All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Housing Fire Safety Notification:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the Annual Security Report (ASR) is also now available for viewing at The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and Sexual Assault prevention information, and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for San José State University locations for the three most recent calendar years. A paper copy of the ASR is available upon request by contacting the Office of the Clery Director by phone at 408-924-1501 or by email at

Pursuant to the Higher Education Opportunity Act, the Annual Fire Safety Report (AFSR) is also available for viewing at The purpose of this report is to disclose statistics for fires that occurred within SJSU on-campus housing facilities for the three most recent calendar years, and to distribute fire safety policies and procedures intended to promote safety on Campus. A paper copy of the AFSR is available upon request by contacting the Housing Office by phone at 408-795-5600 or by email at

Equal Employment Statement

San José State University (SJSU) is an Equal Opportunity/Affirmative Action employer committed to nondiscrimination on the basis of age, ancestry, citizenship status, color, creed, disability, ethnicity, gender, genetic information, marital status, medical condition, national origin, race, religion or lack thereof, sex, sexual orientation, transgender, or protected veteran status consistent with applicable federal and state laws. This policy applies to all SJSU students, faculty and staff programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus).

Closing Date/Time: Open until filled
Employer Cal State University (CSU) San Jose

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