Description Overview

The Manager, CRM Marketing, is instrumental to enhancing Perrigo's digital transformation roadmap and accelerating our brand-building capabilities. In this position, you'll lead the expansion of our CRM strategies for various brands in the Perrigo portfolio. Your role involves advancing our consumer relationship digital marketing capabilities, developing impactful multi-channel consumer communications, and contributing to the business's overall growth. You will execute CRM initiatives, manage the application of consumer data, and ensure the delivery of consumer experiences that align with our business and brand objectives, all while maintaining a consumer-centric approach in everything you do.

Scope of the Role

• Support the overall CRM strategy and consumer journey roadmap, enabling testing strategies around creative, messaging, and segmentation to optimize engagement and loyalty
• Manage and build all drip and automated campaigns and journeys throughout the consumer lifecycle journey from activation to retention using transactional and behavioral triggers to ensure high consumer engagement
• Establish strong collaboration cross-functionally to ensure high-standards of design, copy and overall brand consistency. Constant focus on testing creative to create a results feedback loop to yield measurable business impact
• Be the in-house expert in lifecycle marketing strategies, maximizing our CRM platform capabilities to help shape and improve our iterative platform
• Owns and oversees the CRM calendar and the orchestrion of all consumer engagement timelines and ensuring alignment with total brand plans
• Proactively monitor and report out CRM performance, conduct A/B testing, and use data insights to continually optimize email and SMS content, timing, and strategies for maximum consumer engagement and retention

Experience Required

• Typically a Bachelor’s degree with 5+ years’ experience in CRM, Lifecycle Marketing, or related role(s) along with 4+ years’ experience with enterprise marketing automation platforms such as Salesforce Marketing Cloud (Preferably Salesforce Email Specialist or Marketing Cloud Consultant Certified)
• Strong understanding of how to translate consumer journeys into CRM engagement (Email & SMS)
• Some experience with HTLM, CSS and template scripting
• Understands the process of data mapping within the CRM system and knows how to generate data extensions from various data sources to initiate marketing engagement throughout the customer journey
• A highly adaptable and creative mindset, with a willingness to experiment to drive channel growth
• Strong project management skills to balance multiple projects effectively
• Results-oriented mindset with a focus on achieving measurable outcomes